In today’s business market, companies often compete with similar businesses in their town, state, country, and around the world. The global marketplace has made it possible for a small business to sell products overseas. Still, it’s also made it possible […]
In today’s business market, companies often compete with similar businesses in their town, state, country, and around the world. The global marketplace has made it possible for a small business to sell products overseas. Still, it’s also made it possible for international companies to compete with local businesses that serve their community.
Thanks to social media and teleconferencing, businesses have expanded their potential client base, but it can be hard to reach new potential customers effectively. If you’re evaluating Facebook ads, ringless voicemail promotions, and search engine optimization (SEO) marketing, you may be wondering which marketing strategy is the most effective. You may also have concerns about regulations and want to know whether ringless voicemail is legal to ensure you chose the best way to promote your business.
What is ringless voicemail? Ringless voicemail—also known as voicemail drop—is a system that allows companies to choose to leave a message. Instead of placing a phone call directed to voicemail if the phone’s owner doesn’t answer, ringless voicemails do not cause the recipient’s phone to ring.
Companies are required to comply with the guidelines set by the Federal Communications Commission (FCC). The FCC is an independent U.S. government agency regulating many electronic communication forms, such as radio, cable, and telephone communications. One of the primary benefits for consumers is that the FCC ensures companies don’t violate their privacy rights when disclosing data. The FCC also enforces the Telephone Consumer Protection Act (TCPA), which prevents consumers from being harassed with robocalls and unwanted marketing calls.
Many consumers prefer ringless voicemail promotions because they’re unobtrusive. These calls don’t disrupt people while they’re working or eating dinner. It’s also possible to place your number on the National Do Not Call Registry to prevent telemarketers from contacting you. Businesses can access the registry to ensure they remove any registered phone numbers since those consumers have indicated they are not an appropriate target audience for telemarketers.
If you’re wondering how to get more clients for your small business without violating consumer protection laws, you may want to concentrate on internet marketing options instead of using ringless voicemail. SEO marketing isn’t invasive. Companies focus on using proven SEO tactics to raise their website’s domain rating (DR). Sites with higher DR scores are the first search results listed. Search engines use crawlers that assess websites to ensure they meet desirable design and content specifications. They identify the keywords associated with the site and assign a DR score. Websites that are easy to navigate, have multiple backlinks from reputable sources, and have outgoing links to credible sites will have higher DR scores. When consumers Google a keyword, the search engine lists sites featuring that keyword and lists the sites with the highest DR scores first. This is why Googling “remodeling your home office” will generate a list of sites specializing in home office renovations instead of a list of sites that sell automobiles.
SEO marketing strategies include adding new content featuring relevant keywords and contributing blog posts to other sites to generate backlinks. A backlink is a link to your website from another website. When you contribute blog posts or other content to other websites, you can include a backlink with your bio.
SEO marketing can be integrated into your social media strategy. You can generate backlinks through your social media accounts and post links to new content on your site. You can also use Facebook ads to promote your company’s products and services.
Telemarketing is a controversial approach to marketing because receiving promotional phone calls irritates many consumers. Regulations now restrict who telemarketers can contact and the methods companies can use to promote their business. Although ringless voicemail calls may be legal if they comply with FCC regulations, companies may opt to use other marketing strategies, such as SEO and social media marketing, to promote their business.